（2025-01-06） The “2024《Brain》Excellence Agency& Advertiser of the Year Award Ceremony” was held at on January 6, 2025, at TICC Taipei International Convention Center, and attracted nearly 400 marketing communication elites to participate in the event.
（2025-01-06） The “2024《Brain》Excellence Agency& Advertiser of the Year Award Ceremony” was held on January 6, 2025, at TICC Taipei International Convention Center, attracting nearly 400 marketing communication elites to participate in the event.
The Winners of《Brain》“2024《Brain》Excellence Agency& Advertiser of the Year Award Ceremony” are as follows,
Best Brand Award
Best Brand of the Year(Transportation industry)
Gold - Volvo Car Taiwan Volvo Car Taiwan
Bronze -“Ways on your hands.” uTagGo leads a digital service revolution in car usage, establishing a greener ecosystem and driving toward a new future of smart transportation. FETC INTERNATIONAL CO., LTD.
Best Brand of the Year(Leisure and entertainment industry)
Silver- Agoda International Taiwan Company Limited Agoda International Taiwan Company Limited
Best Brand of the Year(Home living industry)
Bronze – LG LG
Best Brand of the Year(construction industry)
Gold – Lifequake Tung Ho Steel
Best Brand of the Year(Food and Beverage industry)
Gold - Laurel Nutrilab Laurel corporation
Silver - Glico Taiwan - Almond Koka Glico Taiwan Co., Ltd.
Best Brand of the Year (Fashion and Luxury Industry)
Gold - UNIQLO Taiwan UNIQLO Taiwan
Bronze - LINLI WEDDING STUDIO CO. LINLI WEDDING STUDIO CO.
Best Brand of the Year(Channel sales industry)
Gold - PX MART CHUAN LIAN ENTERPRISE CO.,LTD.
Gold - President Chain Store Corporation Sustainable Earth, Everyday Actions President Chain Store Corporation
Best Brand of the Year(E-commerce industry)
Gold - Yahoo TW E-Commerce Yahoo Taiwan E-commerce Holdings Limited, Taiwan Branch
Gold - PXＭart One Hour Delivery Chuan Lian Enterprise Co., Ltd
Bronze –Kkday KKday
Best Brand of the Year(Electronic information service industry)
Gold - Ubitus: A Pioneer in Cloud Streaming and AI Innovation Ubitus Taiwan Limited
Bronze - Logitech Creates a New Smart Work Ecosystem LOGITECH FAR EAST LTD.
Best Brand of the Year(Telecommunications industry)
Gold -Google Pixel Google Taiwan
Gold - Taiwan Mobile Co ., Ltd. Taiwan Mobile Co ., Ltd.
Best Brand of the Year(healthcare industry)
Bronze - Magic！Medical Aesthetics Chinese Society Of Cosmetic Surgery And Anti-aging Medicine
Best Brand of the Year- ESG Award (Social Participation)
Gold - Sustainable Education and Community Co-Creation Good Neighbor Foundation
Silver - Good Neighbor Meal Delivery Team Setting out for Love President Chain Store Corporation
Silver - Guarding Happiness, Spreading Love: PX Mart Emergency Relief Allowances Project Chuan Lian Enterprise Co., Ltd.
Bronze - LINE Digital Revitalization Project in Hualien LINE Taiwan
Bronze - FamilyMart's Love Platform: HelpingPublic Welfare Organizations Achieve Sustainable Transformation Taiwan FamilyMart Co., Ltd.
Bronze - Power of Vulnerability TOYOTA
Best Brand of the Year - ESG Award (Partnership)
Gold - The PX Mart Food Rescue Program: Saving Over a Billion Dollars Worth of Food! Chuan Lian Enterprise Co., Ltd.
Bronze McDonald’s commitment to fostering an inclusive and harmonious workplace environment Prospect Hospitality Co.,Ltd. Bronze - Visa X ChungHwa Post: Delivering a Sustainable Tomorrow with Visa & CHP’s Digital -only Card Visa Taiwan and Chunghwa Post
Bronze -【PXＭart One Hour Delivery】Great thanks to all Riders #PXthanks527(2022-2024) Chuan Lian Enterprise Co., Ltd.
Bronze - Nan Shan Life Insurance Company X Chang Ming Award Exchange Event Nan Shan Life Insurance Company, Ltd.
Best Brand of the Year- ESG Award (Environmental Sustainability)
Gold -7-ELEVEN GOOD STORE PRESIDENT CHAIN STORE CORPORATION
Silver - Fresh food in the Nude Chuan Lian Enterprise Co., Ltd
Bronze - Chunghwa Telecom ESG Chunghwa Telecom Co., Ltd.
Bronze - Eco-friendly loyalty program Chuan Lian Enterprise Co., Ltd
Bronze - President Chain Store Corporation Sustainable Earth, Everyday Action President Chain Store Corporation
Best Brand of the Year (Innovation Award of Taiwan Regional Revitalization)
Gold - The Youth Deep Roots Program Companionship is the Beginning of Dreams Good Neighbor Foundation
Silver - Smart-Farm Economics Chuan Lian Enterprise Co., Ltd.
Bronze - LINE Digital Revitalization Project in Chiayi LINE Taiwan Limited
Bronze - President Chain Store Corporation Expert in Premium Rice President Chain Store Corporation
Best Brand of the Year (Innovation Award of Diversity and Inclusion)
Gold - What Time Is It? Café PRESIDENT CHAIN STORE CORPORATION
Silver - Every love has a place in the bucket JARDINE FOOD SERVICES (TAIWAN) CO., LTD. - KFC Taiwan
Silver - Kanebo DEI Campaign Embrace every kind of beauty TAIWAN KANEBO COSMETICS CO., LTD.
Bronze - Embrace diversity and create friendly service in FamilyMart Taiwan FamilyMart Co., Ltd.
Best Brand of the Year (Innovation Award of Branded Content)
Gold – SleepBound HeySong
Silver - PepsiCo Foods Taiwan PepsiCo Foods Taiwan Co., Ltd.
Silver - Love Story on the Taste Buds 7-ELEVEN X NETFLIX《At The Moment》 President chain store corporation
Bronze - Smart-Farm Economics Chuan Lian Enterprise Co., Ltd.
Best Brand of the Year-Strategy Award(Marketing Technology Application)
Gold - PX Pay FREEMISSION Chuan Lian Enterprise Co., Ltd.
Silver - KFC Digital Store 2.0 JARDINE FOOD SERVICES (TAIWAN) CO., LTD. - KFC Taiwan
Bronze- New Year Luck on LINE LINE Taiwan Limited
Best Brand of the Year-Strategy Award(Product and Service Innovation )
Gold - Alcohol Slurpee - Experience the Ultimate Refreshment with a Twist President Chain Store Corporation
Silver - pandago shares strong delivery capabilities, driving industry upgrades foodpanda
Silver - President Chain Store Corporation 7-ELEVEN 100 Worldwide Cartoon Character Theme Stores President Chain Store Corporation
Bronze - Revenge BBQ CHUAN LIAN ENTERPRISE CO., LTD.
Bronze - Uni Pudding Soft Serve - Enjoy it in a Variety of Ways President Chain Store Corporation
Best Brand of the Year-Strategy Award(Digital Marketing Transformation)
Gold - Digital Development of PX Pay and PX Pay Plus Chuan Lian Enterprise Co., Ltd.
Silver - President Chain Store Corporation 7-ELEVEN x Muyao4 : The Ultimate Collab President Chain Store Corporation
Bronze - Love Story on the Taste Buds 7-ELEVEN X NETFLIX《At The Moment》 President chain store corporation
Bronze - FORMOSA OPTICAL_ Leading the Optics Revolution with Technology Formosa Optical Co.,Ltd.
Brand Manager of the Year
Gold - Volvo Car Taiwan, Marketing Director, Stella Chang Volvo Car Taiwan
Best Brand of the Year- Owned Media Award
Gold - President Chain Store Corporation 7-ELEVEN Surpasses 100,000 Followers Within a Day President Chain Store Corporation
Silver - Shopee daily update social squad: the billion network traffic maker Shopee Taiwan Private Limited Taiwan Branch
Bronze - PX LIVE Chuan Lian Enterprise Co., Ltd.
Bronze - President Chain Store Corporation 7-ELEVEN Open! StreamKey President Chain Store Corporation
Best Brand of the Year- Social Innovation Award
Gold - LINE Taiwan SMB Digital Transformation Program LINE Taiwan
Silver - President Chain Store Corporation Expert in Premium Rice President Chain Store Corporation
Bronze - Caregivers without resigning - - Inclusive and Sustainable Corporate Environment Program BNP Paribas Cardif TCB Life Insurance Co., Ltd.
Bronze - Smart-Farm Economics Chuan Lian Enterprise Co., Ltd.
Bronze -The Round Table Rate of Love：Family Reunion at Carrefour PRESICARRE CORPORATION
Marketing Services Company Award
OOH Advertising Agency of the Year
Bronze – CLICKFORCE CLICKFORCE
OTT Service Company Operator of the Year
Silver - Hami Video Chunghwa Telecom Co., Ltd.
Public Relations Agency of the Year
Bronze - VOCAL MIDDLE Communications Consultants, Inc. VOCAL MIDDLE Communications Consultants, Inc.
Mobile Marketing Agency of the Year
Silver - Ad2iction Co., Ltd. TNL Mediagene
Bronze – CLICKFORCE CLICKFORCE
Social Marketing Agency of the Year
Gold - THE NEW SOCIAL: SOCIAL COMMERCE Dentsu
Silver - dentsu X Taiwan dentsu X Taiwan
Brand Integration Design Company of the Year
Gold - isobar Taiwan Dentsu Taiwan
Silver- dentsuMB Dentsu Mcgarrybowen Inc.
Bronze - UNISURF Digital Marketing UNISURF Digital Marketing
Audio Marketing Services Company of the Year
Bronze - Radio Media Services Co. Ltd. Radio Media Services Co. Ltd.
Creative Agency of the Year
Gold - Ogilvy Taiwan Ogilvy Taiwan
Silver - isobar Taiwan Dentsu Taiwan
Silver - Medialand Digital Strategy Limited Medialand Digital Communication Group
Bronze – dentsuMB Dentsu Mcgarrybowen Inc.
Media Agency of the Year
Gold - Carat Taiwan Dentsu Group
Silver - dentsu X Taiwan dentsu X Taiwan
Silver - PHD Taiwan Omnicom Media Group
Bronze - The New iProspect Prospect Taiwan LTD.
Marketing Innovation Company of the Year
Bronze -StockFeel Co., Ltd. StockFeel Co., Ltd.
News Media Company of the Year
Silver –Learneating Learneating Co. Ltd.
Bronze -The News Lens TNL Mediagene
Production Company of the Year
Bronze -Fill Up Production co. Fill Up Production co.
Digital Marketing Agency of the Year
Gold -Medialand Digital Communication Group (MDCG) Medialand Digital Communication Group (MDCG)
Silver -isobar Taiwan Dentsu Taiwan
Bronze - CLICKFORCE CLICKFORCE
Big Data Company of the Year
Gold – GroupM GroupM
Silver - Ad2iction Co., Ltd. TNL Mediagene
Bronze- CloudAD: Where Data Meets Decision Excellence CloudAd Corp., Taiwan Branch (Cayman)
Outstanding Agency of the Year
Gold - Ideata Advertising Ideata Advertising
Silver Spring Trees Technology Spring Trees Technology
Bronze - bravomedia’s Decade of Success: Conducting Brand Health Checks to Create Outstanding Performance bravomedia
Business Model Innovation Agency of the Year
Silver - Carat Taiwan Dentsu Group
Bronze - dentsu one dentsu
Individual/Team Awards
Public Relations Agency Leader of the Year
Bronze - Joseph TANG, Chief Executive Officer VOCAL MIDDLE Communications Consultants, Inc.
Mobile Marketing Agency of the Year
Silver - Allen Chen, Vice President of Business CLICKFORCE
Social Marketing Team of the Year
Gold - Shopee daily update social squad: the billion network traffic maker Shopee Taiwan Private Limited Taiwan Branch
Creative Team of the Year
Silver - Shopee daily update social squad: the billion network traffic maker Shopee Taiwan Private Limited Taiwan Branch
Bronze - Spectrum Co., Ltd. Spectrum Co., Ltd.
Creative Leader of the Year
Silver - isobar ECD, Vivien Chou isobar Taiwan
Media Agency Leader of the Year
Silver - Ego Lau / iProspect Taiwan / Managing Director iProspect Taiwan LTD.
Bronze - EssenceMediacom Taiwan Managing Director-Nicky Huang EssenceMediacom
Advertising Director of the Year
Bronze- Eason Cheng Fill up Production co.
Digital Marketing Agency Leader of the Year
Bronze - Billy Liao, Business Development Dept. President CLICKFORCE
Data Service Company Operator of the Year
Silver - Freya Yan, Founder & Managing Director CLICKFORCE
Outstanding Potential talent of the Year (Agency and Media)
Gold - Keigo Chang/ BU-L/ Assistant Vice President iProspect Taiwan LTD.
Bronze - Allen Lin / VOCAL MIDDLE / Manager, PR Consulting VOCAL MIDDLE Communications Consultants, Inc.
Outstanding Agency Operator of the Year
Gold - Charlene Hou Ideata Advertising
Silver - The Growth of “Little Boy": The Transformation and Business Expansion of bravomedia bravomedia
Bronze - Danny Sun / Agility Creative Marketing Co., LTD. / Co-founder and Chief Operating Officer (COO) of the Operations Department Agility Creative Marketing Co., LTD.
Key Opinion Leader of the Year
Silver - Ubitus CEO Wesley Kuo UbitusK.K.
Bronze- Always be happy with you-William Liao WELLCOM ENTERTAINMENT COMPANY LIMITED
Best Campaign Award
Best Campaign of the Year
Gold – dentsuMB Taiwan Waves of Wonder (Taiwan Tourism Administration)
Silver - Carat Media Taiwan Ltd. / UNIQLO Taiwan / DentsuMB Taiwan UNIQLO Beats the Humid Heat: Supporting Your Cool Summer (UNIQLO Taiwan)
Bronze - Spring Trees Technology TOYOTA AI Project (August Intern)(TOYOTA)
Bronze dentsuMB+dentsu Taiwan Fake Marriage(Chief Wish Officer X Awakening Foundation)
Best B2B of the Year
Silver - LINE Taiwan LINE Taiwan SMB Digital Transformation Program(LINE Taiwan)
Bronze - MX DIGI, CO., LTD. NEWLAND "Creating Value and Building a New Dimension of Living"( NEWLAND DEVELOPERS GROUP)
Best Direct To Consumer Marketing of the Year
Gold - dentsu one The CR-V Veteran Driver's Invitation(Honda Taiwan)
Silver – Bosch Bosch Zeolith Dishwasher: Thermodynamics of Perfect Dry and Clean(Bosch)
Bronze – cacaFly colaresearchclub(Cola Research Club co., Ltd.)
Best OOH Campaign of the Year
Gold - United Advertising 104 Cai(newbie) market(104 CORPORATION)
Silver -- UNISURF Digital Marketing United Way Of Taiwan _The Wish Banknote Art Installation(United Way of Taiwan)
Bronze - Carat Media Taiwan Ltd. Pizza Hut Magical Combo(Pizza Hut)
Best Public Interest of the Year
Gold- Shopee Taiwan Private Limited Taiwan Branch Shopee CSR：Ignite Hope With Your Coins(SHOPEE TAIWAN SINGAPORE PRIVATE LIMITED TAIWAN BRANCH)
Silver - Pilot HAKUHODO Weight or Responsibility(Volkswagen Commercial Vehicles)
Bronze - Spectrum Co., Ltd. Unspoken Words(Ministry of Health and Welfare)
Best PR of the Year
Silver - Influence Public Relations Ltd Textbooks of All Generations Exhibition 2023 (Taiwan Textbook Publishers Association)
Bronze - Taiwan FamilyMart Co.,Ltd. X HUMANOID SOCIAL MEDIA CONSULTING LTD. Hacking 711 Birthday(Taiwan FamilyMart Co.,Ltd.)
Best Social Media Campaign of the Year
Gold - Taiwan FamilyMart Co.,Ltd. X HUMANOID SOCIAL MEDIA CONSULTING LTD. Hacking 711 Birthday(Taiwan FamilyMart Co.,Ltd.)
Silver - isobar Taiwan The Haunted Pizza (Pizza Hut Taiwan)
Silver - dentsuMB+dentsu Taiwan Fake Marriage (Chief Wish Officer X Awakening Foundation)
Bronze - Share Digital Marketing Above tAIwan (Chi Po-lin Foundation)
Best Branded Content of the Year
Gold - isobar Taiwan LEFTOVERS PIZZA (Pizza Hut)
Silver - dentsu MB Power of Vulnerability (TOYOTA)
Bronze - SHAPE Advertising Respect (104 Job Bank)
Bronze – dentsuMB Lifequake(Tung Ho Steel)
Bronze - dentsu MB SleepBound (WINCAFE)
Best Policy Communication of the Year
Gold - Learneating Co. Ltd Taipei Government Department of Health-Chronic disease prevention Project (Department of Health, Taipei City Government)
Silver Qidian Marketing kua-á-siōng-tshenn: 2023 Taiwanese Opera Competition (National Center for Traditional Arts)
Silver - Strong Generation Association No More Retire－Solutions for Super-Aged Society: Policy Transformation Plan for the Strong Generation.( Strong Generation Association)
Bronze - S.C. Communications Integrated Marketing Co., Ltd Microcomupter gas meter promotion (Bureau of Energy, Ministry of Economic Affairs)
Best Brand Story of the Year
Gold - Ideata Advertising Me and My Iron Mom(Volkswagen Group Taiwan)
Silver - Ideata Advertising President Chain Store Corporation Sustainable Earth, Everyday Actions (President Chain Store Corporation)
Bronze - Spectrum Co., Ltd. Who is braver? (Stork Fertility Center)
Best Event Marketing of the Year
Gold - Ideata Advertising One Island One Hotel (Volkswagen Group Taiwan)
Silver - PX MART 《key of the maze》(Chuan Lian Enterprise Co., Ltd.)
Bronze - Spring Trees Technology Love Class by God of Love (Gjun Education)
Best Audio Marketing Campaign of the Year
Gold - Medialand Digital Strategy Limited HOLA "MUSICalogue" (HOLA Furnishing CO., LTD.)
Best Native Advertising of the Year
Gold - Shopee Taiwan Private Limited Taiwan Branch Let's Shopee! 24 hours Shrimp Livestream (Shopee Taiwan Singapore Private Limited Taiwan Branch)
Silver- Shopee Taiwan Private Limited Taiwan Branch I Got You,PaPa (Shopee Taiwan Private Ltd.)
Best Entertainment Marketing of the Year
Gold - isobar Taiwan Black Dragon Festival (Blizzard Entertainment)
Silver - TAIWAN HAKUHODO INC. 365 Ways of Marine Life (Xpark．Taiwan Yokohama Hakkeijima Inc.)
Bronze - Ever Rich D.F.S Corporation EVERRICH 2024 Official Music Video - everrich in my mind(Ever Rich D.F.S Corporation)
Best Design of the Year- Brand Design and Management
Gold – dentsuMB Taiwan Waves of Wonder (Taiwan Tourism Administration)
Bronze - MX DIGI, CO., LTD Go Unique! Suzuki Mobile Showroom (TAIWAN SUZUKI AUTOMOBILE CORPORATION)
Best Design of the Year- Innovative User Experience
Bronze - dentsu X Taiwan dentsu x 2024 CNY Campaign : AI Takaspring Dragon(dentsu X Taiwan)
Best Design of the Year- Visual Design
Gold – dentsuMB Taiwan Waves of Wonder(Taiwan Tourism Administration)
Silver - Spring Trees Technology Special Summer Meal (Carrefour Taiwan)
Bronze - Spring Trees Technology Boiling Creativity: The Art of Hotpot Advertising Copy (PRESICARRE CORPORATION)
Best Design of the Year- Digital Visual Design
Bronze - Pilot HAKUHODO OXO Instagram Flip-book (hengstyle)
Best Retail Campaign of the Year
Gold - Taiwan FamilyMart Co.,Ltd. X HUMANOID SOCIAL MEDIA CONSULTING LTD. Hacking 711 Birthday (Taiwan FamilyMart Co.,Ltd.)
Silver - Ideata Advertising Play and Sing Taiwan (AEON MOTOR CO., LTD.)
Bronze - PX MART PXＭart One Hour Delivery (Chuan Lian Enterprise Co., Ltd.)
Best Innovative marketing applications of the Year
Gold - Medialand Digital Strategy Limited Beats with your Heartbeats(Taishin Holdings)
Silver - cacaFly Int''l Media Co 2024 DigiAsia "AI4U" Music Video Series Curatorial Marketing(Taipei Association of Advertising Agencies)
Best Creative Media of the Year
Gold - isobar Taiwan Where the lazy gather (Pizza Hut)
Silver- Pilot HAKUHODO OXO Instagram Flip-book (hengstyle)
Bronze - JS ADWAYS Cosmic Heatwave Strikes at Let's Café. (Taiwan FamilyMart Co.,Ltd)
Bronze - President Chain Store Corporation President Chain Store Corporation Star Rated Cuisine _ Renowned Hot Pot Celebration (President Chain Store Corporation)
Best MICE of the Year
Gold - Pilot HAKUHODO Weight or Responsibility (Volkswagen Commercial Vehicles)
Silver - United Advertising 104 Cai(newbie) market (104 CORPORATION)
Bronze - Ideata Advertising Wonder Ho World (Taiwan Creative Industry Development Co, Ltd.)
Best News Reporting of the Year
Gold - Global Views Monthly The Emergence of the Super-Aged Society: Rethinking Life at 100 (Global Views-Commonwealth Publishing Group)
Silver- Global Views Monthly The Boldest Spenders of Generation Z: Unlocking Trillion-Dollar Opportunities Just in Time (Global Views-Commonwealth Publishing Group)
Bronze - Global Views Monthly Taiwan’s First Corporate Fertility Survey: A Wake-Up Call for Employers (Global Views-Commonwealth Publishing Group)
Best Advertising Effectiveness of the Year
Gold - Shopee Taiwan Private Limited Taiwan Branch SHOPEE Return Service Promote(Shopee Taiwan Private Ltd.)
Silver - iProspect Taiwan 『Stuffed Crust Double Filling Mugwort Mochi Turtle Pizza』 Infused Tradition with a Generational Love for Flavor (JARDINE FOOD SERVICES (TAIWAN) CO., LTD.)
Bronze-Shopee Taiwan Private Limited Taiwan Branch Shopee 8.8 Big Sale – I Got you Papa (Shopee Taiwan Singapore Private Limited Taiwan Branch)
Best Broadcast Campaign of the Year
Silver – UPOINT Nothing Extra (Uni-sunshine)
Best Shopping Guide of the Year
Gold - Medialand Digital Strategy Limited Durex "SEXERCISE" (RECKITT BENCKISER HONG KONG LIMITED TAIWAN BRANCH)Silver - Shopee Taiwan Private Limited Taiwan Branch Save On Shipping And Gain Opportunities (Shopee Taiwan Singapore Private Limited Taiwan Branch)
Bronze - iProspect Taiwan Beyond Sales! How L’Oréal TW Shapes Brand- Media- Revenue in Triple Win! (L'OREAL Taiwan Co.,Ltd.)
Best Experiential Marketing of the Year
Gold - Carat Media Taiwan Ltd. / UNIQLO Taiwan / DentsuMB Taiwan UNIQLO Beats the Humid Heat: Supporting Your Cool Summer (UNIQLO Taiwan)
Silver - Shopee Taiwan Private Limited Taiwan Branch Let's Shopee! 24 hours Shrimp Livestream (Shopee Taiwan Singapore Private Limited Taiwan Branch)
Bronze - Taipei Digital Group TAIPOWER D/S ONE-The amazing experience of FUN journey (Taiwan Power Company)
Further reading
CHINESE version: 2024行銷傳播傑出貢獻獎得獎揭曉，近400位產業菁英見證喝采！
