(2024-01-09) The “2023 Excellence Agency & Advertiser of the Year Award Ceremony” was held at on January 8, 2024, at TICC Taipei International Convention Center, and attracted nearly 400 marketing communication elites to participate in the event.
(2024-01-09) The “2023 Excellence Agency & Advertiser of the Year Award Ceremony” was held at on January 8, 2024, at TICC Taipei International Convention Center, and attracted nearly 400 marketing communication elites to participate in the event.
The Winners of 2023《Brain》Excellence Agency& Advertiser of the Year are as follows,
Best Brand of the Year(Cultural and educational industry)
Gold- Strong Generation Association
Best Brand of the Year(Transportation industry)
Gold- Gogoro Taiwan Sales And Services Limited Gogoro Taiwan
Silver- MICHELIN TIRE TAIWAN CO., LTD.
Best Brand of the Year(Leisure and entertainment industry)
Bronze- BIO-JOURDENESS INTERNATIONAL GROUP CO., LTD.
Best Brand of the Year(Home living industry)
Bronze- WHIRLPOOL TAIWAN CO., LTD.
Best Brand of the Year(Finance industry)
Gold- Shin Kong Life Insurance Co., Ltd. Guardians of Interpersonal Digitalization
Silver- TransGlobe Life Insurance Inc. TGL's ESG Sustainability Performance
Best Brand of the Year(Cosmetics industry)
Gold- Kao (Taiwan) Corporation BIORE DISNEY PRINCESS CAMPAIGN
Best Brand of the Year(Food and Beverage industry)
Gold- JARDINE FOOD SERVICES (TAIWAN) CO., LTD. – Pizza Hut
Silver- Glico Taiwan Co., Ltd. Pocky Wonderland Journey
Silver- Grape King Bio LTD
Bronze- JARDINE FOOD SERVICES (TAIWAN) CO., LTD. – KFC
Best Brand of the Year(Channel sales industry)
Gold- UNI-PCSC
Bronze- UNI-PCSC CITY PRIMA Brand Experience and Communication
Best Brand of the Year(Tobacco and Alcohol industry)
Gold- Heysong Corporation 58% 1000-day aged Kinmen Kaoliang Liquor
Best Brand of the Year(Electronic information service industry)
Silver- SPRING TREES TECHNOLOGY CO., LTD. Qmonster App
Best Brand of the Year(E-commerce industry)
Gold- Yahoo TW
Silver- KKDAY.COM INTERNATIONAL COMPANY LIMITED(Taiwan)
Best Brand of the Year(Telecommunications industry)
Gold- Chunghwa Telecom Co., Ltd. New Telecom Generation
Best Brand of the Year(healthcare industry)
Bronze- BENED BIOMEDICAL CO., LTD.
Brand Manager of the Year
Gold- Head of Digital Services Development Department Yung-Hsin-Lin
Best Brand of the Year(ESG Award of Social Participation)
Gold- Good Neighbor Foundation Encourages Reading and Sustainable Education
Silver- Chunghwa Telecom Co., Ltd. Digital Empowerment Regional Program
Silver- UNI-PCSC All the stores in the township, serving all day.
Silver- BNP Paribas Cardif TCB Life
Bronze- Taiwan FamilyMart Easy to join ESG. Count me in.
Bronze- Volkswagen Commercial Vehicles Taiwan
Best Brand of the Year(ESG Award of Partnership)
Gold- Taiwan FamilyMart build an alliance of circular cup
Gold- foodpanda Not only delivering happiness
Silver- Prospect Hospitality Co., Ltd.
Bronze- Visa Taiwan
Bronze- La Rive Gauche de la Seine
Best Brand of the Year(ESG Award of Environmental Sustainability)
Gold- The News Lens
Silver- IKEA
Silver- UNI-PCSC 7-ELEVEN GOOD STORE
Bronze- TransGlobe Life Insurance Inc. Sustainability Departure, TransGlobe Navigate
Bronze- Hotai Motor Co., Ltd. Protect Taiwan's Son - Leopard Cat
Best Brand of the Year- Owned Media Award
Gold- UNI-PCSC 7-ELEVEN Owned Media - The Most Powerful Retail Media Network in Taiwan
Silver- Taiwan FamilyMart FamilyMart-Nutrition Calculator
Bronze- Nestle Taiwan Nestle Nutrition Institute
Bronze- SHOPEE (TAIWAN) CO. LTD. Behind every Shopee social media post, there's a real person
Bronze- UOMO VITRUVIANO CORPORATION
Best Brand of the Year- Social Innovation Award
Gold- LINE Taiwan Limited LINE Taiwan SME Business Digital Development Program
Bronze- Shin Kong Life Insurance Co., Ltd. Digital Shared Value
Best Brand of the Year (Innovation Award of Taiwan Regional Revitalization)
Gold- Good Neighbor Foundation The Youth Deep Roots Program
Silver- UNI-PCSC KAOHSIUNG BEER ROCK FESTIVAL’2023
Silver- LINE Taiwan Limited LINE FRESH_Enjoy TieHua
Bronze- Taiwan FamilyMart Easy to join ESG. Count me in.
Best Brand of the Year (Innovation Award of Diversity and Inclusion)
Gold- JARDINE FOOD SERVICES (TAIWAN) CO., LTD. – Pizza Hut
Bronze- HERSHEY'S 2023 HERSHE Campaign
Bronze- Strong Generation Association
Best Brand of the Year (Innovation Award of Branded Content)
Gold- Uber Eats Uber Eats - Pride of Taiwan
Silver- UNI-PCSC STAR RATED CUISINE
Bronze- SHOPEE (TAIWAN) CO. LTD. It's not hard to Return! If you want to return, find Shopee Return.
Bronze- Wincafe PillowBombs
Best Brand of the Year-Strategy Award(Product and Service Innovation )
Gold- UNI-PCSC STAR RATED CUISINE
Gold- JARDINE FOOD SERVICES (TAIWAN) CO., LTD. – KFC
Silver- Heysong Corporation 58% 1000-day aged Kinmen Kaoliang Liquor
Silver- Laurel corporation Co-branded - Four Seasons Laurel with Uniqlo
Best Brand of the Year-Strategy Award(Digital Marketing Transformation)
Gold- foodpanda
Bronze- Department of Health, Taipei Government Taipei Government Department of Health-Chronic Disease Prevention Project
Best B2B of the Year
Gold- LINE Taiwan Limited LINE Taiwan SME Business Digital Development Program
Silver- WORKEY Studio ZEISS - See the Extraordinary Everywhere
Bronze- SHOPLINE Technology Corporation Limited SHOPLINE Select Pop-up Store
Best Campaign of the Year
Gold- LEO BURNETT TAIWAN Donation Wallpaper
Silver- Isobar Taiwan The Taiwanese World of Warcraft
Silver- Carat Media Taiwan Ltd. Deliver World Cup to Your Home
Silver- SHOPEE (TAIWAN) CO. LTD. Shopee refund & return
Bronze- UNISURF Digital Marketing Bref_The Bref Purifying Worship
Best OOH Campaign of the Year
Gold- United Communications Group Taobao Double 11 Bar
Silver- UNISURF Digital Marketing Bref_The Bref Purifying Worship
Bronze- EssenceMediacom / Ogilvy & Mather Taiwan Uber Eats - Pride of Taiwan
Best Public Interest of the Year
Gold- Dentsu One Voice From the Heart
Silver- TAIWAN HAKUHODO INC. HI-CHEW FruityFun Patch
Silver- Shape Advertising Breakout
Bronze- UNISURF Digital Marketing United Way Of Taiwan_ Wish Bill
Bronze- Inspire Activation Co., Ltd. After The Happy Ending
Best PR of the Year
Gold- Essence Communications Consultant Co. Pizza Hut "LIMO" PR Campaign
Silver- Ogilvy Public Relations Taiwan / Uber Eats Uber Eats - Pride of Taiwan
Bronze- Goodinc Co., LTD. / JUT RETAIL DEVELOPMENT CO., LTD. NOKE Grand Opening Communication Plan
Best Social Media Campaign of the Year
Gold- Gogoro Taiwan Sales And Services Limited Gogoro Swap Battle M
Silver- Isobar Taiwan The Zero Offense Pizza
Bronze- UNI-PCSC OPEN!DREAM WORLD BALLOON PARADE FLYING OPEN!
Bronze- Ogilvy & Mather Taiwan / EssenceMediacom Uber Eats - Pride of Taiwan
Best Branded Content of the Year
Gold- Shape Advertising Breakout
Silver- dentsu X Taiwan Community regeneration project “Welcome BAYk” Yuan Bay Revitalization
Bronze- Agility Creative Marketing Co., LTD. VANS Breakthrough the world
Bronze- CATCHAD La Rive Gauche de la Seine
Best Policy Communication of the Year
Gold- dentsuMB Stories of Change
Silver- Learneating Co., Ltd. Taipei Government Department of Health-Treasure Map for Healthy Taipei
Bronze- Pulse Research Consulting, LTD. / Centers for Disease Control, Ministry of Health and Welfare Assisted CDC's COVID-19 Pandemic Prevention Taskforce for 1197 Days.
Best Brand Story of the Year
Gold- Shape Advertising Breakout
Silver- dentsuMB Stories of Change
Bronze- Medialand Digital Strategy Limited Caring for Taiwan Series - Stories of Genuine Dedication
Best Event of the Year
Gold- UNI-PCSC KAOHSIUNG BEER ROCK FESTIVAL’2023
Silver- UNI-PCSC OPEN!DREAM WORLD BALLOON PARADE FLYING OPEN!
Bronze- Inspire Activation Co., Ltd. After The Happy Ending
Bronze- Gogoro Taiwan Sales And Services Limited Gogoro Swap Battle M
Best Audio Marketing Campaign of the Year
Gold- Medialand Digital Strategy Limited Durex "Sex DJ"
Silver- Dentsu One Voice From the Heart
Bronze- UNISURF Digital Marketing Pizza Hut _Summon the Lunch
Best Native Advertising of the Year
Gold- PHD Taiwan Hotel California
Silver- UNISURF Digital Marketing Style_The Sedentary Competition
Silver- UNISURF Digital Marketing Bref_The Bref Purifying Worship
Best Design of the Year- Package Design
Gold- Heysong Corporation Flame Kinmen Kaoliang Liquor
Silver- Humanoid Social Media Consulting Ltd. The Book of Amei-nswer
Bronze- TAIWAN HAKUHODO INC. Let me speak out
Bronze- MORANGE KIRIN GOGOTEA x koti koti Happiness Cookie Gift Box
Best Design of the Year- Brand Design and Management
Bronze- Strong Generation Association One word changes an era: the strong generation
Best Design of the Year- Innovative User Experience
Gold- Spring Trees Technology LINE Biz-Solutions Marketing Notebook
Silver- Meta Platforms, Inc. Art Reimagined
Bronze- TAIWAN HAKUHODO INC. I am not a robot
Best Design of the Year- Visual Design
Gold- Share Creative Digital Joyful Family Moments Together at FamilyMart
Silver- UNISURF Digital Marketing 3M Kids’ Dental Flosser_ Who’s Playing Hide and Seek in My Mouth?
Bronze- Dentsu Taiwan Team Volvo Volvo For Life
Best Design of the Year- Digital Visual Design
Gold- LEO BURNETT TAIWAN Donation Wallpaper
Silver- CATCHAD My, my, my, my, also my and OURS Graduation Season
Bronze- LEO BURNETT TAIWAN Finding Lays in Qingming
Best Retail Campaign of the Year
Gold- Humanoid Social Media Consulting Ltd. #ImDippinIt
Silver- KWANG YANG MOTOR CO., LTD. / Pilot HAKUHODO
Silver- UNI-PCSC 7-ELEVEN LUCKY BAG’2023
Innovative Branded Content of the Year
Gold- Spring Trees Technology Co. Ltd Memories on Chian
Silver- Gogoro Taiwan Sales And Services Limited Gogoro Swap Battle M
Bronze- Meta Platforms, Inc. Art Reimagined
Best Creative Media of the Year
Gold- Share Creative Digital Walk into FamilyMart
Silver- Yahoo Creative Studio × Zenith Media Macallan – A Spirit for All Seasons
Bronze- Jet-Go Consulting Group Only Try-it! dares to challenge freshly-made handcrafted beverages.
Best MICE of the Year
Gold- LINE Taiwan Limited 2023 LINE Light Up the Future
Silver- Group. G ‘the Future Garden of Nespresso Sustainability’ – Exhibition
Bronze- Ad2iction 2222-Future
Bronze- UNI-PCSC OPEN!DREAM WORLD BALLOON PARADE FLYING OPEN!
Bronze- Showstory Marketing Co., Ltd. 2022 KK Bar
Best News Reporting of the Year
Gold- Global Views Monthly The Race for a Sustainable Future: Inside Germany's Ambitious Energy Transition
Silver- Global Views Monthly Carbon Free Race
Bronze- The News Lens Housing Justice in Taiwan: Could social housing be the solution?
Best Advertising Effectiveness of the Year
Gold- Isobar Taiwan The Zero Offense Pizza
Silver- JS ADWAYS MEDIA INC. UNIQLO│Mission impossible-Full unblocking from LINE OA
Silver- dentsuMB TOWN ACE Cultural Renaissance Trilogy
Bronze- UNISURF Digital Marketing COMBAT _Katsaridaphobia
Best Shopping Guide of the Year
Gold- MEShPlus Company Limited Curating promotions can also start from data
Silver- Humanoid Social Media Consulting Ltd. #ImDippinIt
Bronze- LEO BURNETT TAIWAN Finding Lays in Qingming
Public Relations Agency Leader of the Year
Gold- LEGOWORKS Ching-Hui Kuo
Silver- VOCAL MIDDLE Communications Consultants, Inc. Joseph Tang
Social Marketing Team of the Year
Gold- JS ADWAYS MEDIA INC. & UNIQLO TAIWAN The best Social Media Marketing team had solved sales problems - The UNIQLO LINE Official Account challenger.
Silver- SHOPEE (TAIWAN) CO., LTD. behind every Shopee social media post, there's a real person
Bronze- STARLUX Airlines STARLUX Airlines Social Media Management - The Sky Is Just A Click Away
Creative Agency Leader of the Year
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Creative Team of the Year
Gold- Spring Trees Everything, everywhere. Buy peacefully
Silver- Spectrum Co., Ltd.
Advertising Director of the Year
Silver- Frank Cheng
Data Service Company Operator of the Year
Gold- SPRING TREES TECHNOLOGY CO., LTD. George Cheng
Silver- CLICKFORCE Innovating with Data: Leading with Business Intelligence-Chief Product Officer Anderson
Outstanding Potential Talent of the Year
Gold- dentsu X Taiwan Catrina Lai
Gold- The News Lens Richard Lee
Gold- Yahoo Taiwan Sean Chiang
Silver- CLICKFORCE Data Drives the Emerging Excellence-VP of Business Allen
Silver- Jet-Go Consulting LTD. Silvia Wu
Bronze- Soundline Consulting, LTD. Adam Tyrsett Kuo
Bronze- cacaFly WU, CHENG-HO
Bronze- Popcorn Digital Information CO., LTD. Jerry Liu
Outstanding Agency Operator of the Year
Silver- Spectrum Co., Ltd. Geoffrey Li
Key Opinion Leader of the Year
Silver- Strong Generation Association Max Wu
Marketing Services Company Award
OOH Advertising Agency of the Year
Bronze- dentsu X Taiwan
OTT Service Company of the Year
Gold- Chunghwa Telecom Co., Ltd.
Public Relations Agency of the Year
Silver- VOCAL MIDDLE Communications Consultants, Inc.
Silver- Jet-Go Consulting LTD.
Mobile Marketing Agency of the Year
Bronze- Ad2iction
Social Marketing Agency of the Year
Gold- Isobar Taiwan
Silver- dentsu X Taiwan
Brand Integration Design Company of the Year
Gold- UNISURF Digital Marketing
Retailer of the Year
Gold- SHOPLINE Technology Corporation Limited
Silver- CLICKFORCE
Creative Agency of the Year
Gold- Ogilvy Taiwan
Silver- dentsuMB
Bronze- Dentsu One
Business Model Innovation Agency of the Year
Gold- Dentsu One
Silver- Carat Taiwan
Bronze- dentsu X Taiwan
Media Agency of the Year
Gold- dentsu X Taiwan
Silver- Carat Taiwan
Bronze- Essencemediacom
Annual Outstanding New Star Marketing Service Company
Gold- Uninn
News Media Company of the Year
Gold- BIG DATA co., Ltd. DailyView
Silver- Learneating Co., Ltd.
Bronze- Global Views Monthly
Production Company of the Year
Silver- Yahoo Creative Studio
Silver- D N PICTURES CO., LTD
Digital Marketing Agency of the Year
Gold- Isobar Taiwan
Silver- CLICKFORCE
Bronze- UNISURF Digital Marketing
Annual Outstanding Data Service Company
Gold- CLICKFORCE
Silver- GroupM Nexus
Bronze- Adbert Tech Media Co., Ltd.
Outstanding Agency of the Year
Gold- Ideata Advertising Co., Ltd.
Silver- Humanoid Social Media Consulting Ltd.
Bronze- SPRING TREES TECHNOLOGY CO., LTD.
Bronze- Bravomedia
Further reading
CHINESE version: 2023行銷傳播傑出貢獻獎得獎名單揭曉,近400位行銷傳播菁英共襄盛舉!