聖誕來了！英國麥當勞釋放你的赤子之心 - 動腦Brain.com.tw

（2020-11-24）【2020聖誕創意6】英國麥當勞持續「#ReindeerReady」campaign，釋出聖誕廣告「Inner Child」，講述一位青少年面對家人的示好，選擇壓抑內心的聲音...

（圖：Youtube）

（2020-11-24）進入青春期的青少年，總是希望大人，尤其父母，對待自己不再像個孩子，他們偶爾會裝酷，但偶爾還是會不小心被打回原形(？)，這段時期的內心衝突對青少年來說不容易，對父母尤其困難。

英國麥當勞（McDonald's）持續「#ReindeerReady」campaign，與創意代理商代理商Leo Burnett London攜手，針對英國及愛爾蘭消費者釋出聖誕廣告「Inner Child」，講述邁入青春期的Tom面對媽媽的不斷示好，選擇壓抑內心的聲音，直到他們去了趟麥當勞。

（圖：YouTube）

Tom最終敞開心門，做回了最真實的自己。麥當勞透過簡單的視覺隱喻，不論小孩或大人，我們內心總有另一個聲音，正視「它」也許你將更快樂。背景音樂是Becky Hill演唱1984年的歌曲「Forever Young」，歌曲的每次下載，都將向食品慈善機構FareShare捐贈10便士，期望能在今年聖誕提供一百萬份餐點給有需要的家庭。

而作為campaign的一部分，麥當勞也將推出#ReindeerReady Hub網站，提供兒童活動表、Christmas jumper競賽、有聲讀物等；此外，還有擴增實境（AR）遊戲，消費者可透過餐點包裝上的QR Code一探究竟。

麥當勞菜單和行銷副總裁Michelle Graham-Clare表示，「我相信很多家庭都會面臨這樣的狀況，希望Tom和他媽媽的溫馨故事，能重新點燃今年的聖誕魔力。」

英國麥當勞歷年案例
（2020-11-24）聖誕來了！英國麥當勞釋放你的赤子之心
（2019-12-04）今年也#ReindeerReady了嗎？
（2018）
（2017-11-27）為麋鹿準備紅蘿蔔的女孩

「Inner Child」－McDonald's

McDonald's Brand Team
Vice President of Marketing: Michelle Graham-Clare
Marketing and Food Director: Steve Howells
Marketing Manager: Hannah Pain
Senior Brand Manager: Hollie Subhan
Brand Manager: Anna Kerr
Campaign Assistant: Chansey White

Creative agency: Leo Burnett
CCO: Chaka Sobhani
Creative Director: James Millers & Andrew Long
Creative Team: Steph Ellis & Rory Hall
Head of Planning: Tom Sussman
Planning Director: Joe Beveridge
Planner: Thomas Schofield
Business Lead: Bethany Watts
Account Team: Steph Bates, Laura Taylor, Alice Pavey, Annie Flood
Project Director: Emily Green
Head of TV Production: Graeme Light
Media Buying Agency: OMD

Production company: Passion Pictures
Director: Againstallodds
Exec Producer: Debbie Crosscup
Head of Production: Mike Turoff
Producer: Matt Saxton
Production Assistant: Honor Martin, Nefeli Petika
CG Co-ordinators: Emma Rider
Head of CG: Jason Nicholas
CG Supervisor: Stuart Hall
Animation Supervisor: Wesley Coman
Character Design: Againstallodds, Juan Useche
Background Design: Alejandro Diaz, Jules Durand

Research & Development: Ronnie Mitchell
Boardomatic / Animatic: Againstallodds
PREVIZ: George Rigby, Wesley Coman
Editing: Againstallodds, Kingley Bailey, Christina Conradi, Tim King
Layout: David Burtle, Jason Nicolas
Modelling (character): Mattias Bjurstrom, Filippo Bovolini, Florent Rousseau
Modelling (environment): Florent Rousseau, Jack Enever, Maryka Laudet, Quentin Camus, Camille Jalabert
Texturing: James Nardelli, Maryka Laudet, Quentin Camus, Jose Hernandez, Francois Pons, Camille Jalabert, Fanny Teisson, Interference Pattern, Jack Enever
Texturing: James Nardelli, Maryka Laudet, Quentin Camus, Jose Hernandez, Francois Pons, Camille Jalabert, Fanny Teisson, Interference Pattern, Jack Enever
Texturing Characters: Eva Prado

Rigging: Victor Vinyalls, Mattias Bjurstrom, Arthur Ranson, Sarah Forest
Hair Groom: Keyvan Leriche
Animation: Wesley Coman, George Rigby, Alan Person, Lucas Pratdesaba, Francisco Garcia, Jordi Girones
SFX & SIM: Colin Perrett, Kwai Ip, Derlene Buttner, Tyler Daniells , Stephane Daguin
Lighting & Rendering: Howard Bell, Jose Hernandez, Francois Pons, Ian Beresford, Stuart Hall
Compositing: Sam Meisels, Daniel Lopez, Flavio Kawamoto
Matte / Background Painting: Sam Klughertz

Post-Production: Framestore
Passion Pipeline TD: Javier Edo, Tony Ambles
IT Support / Engineering: Tim Wharton, Daniel Borg, Thomas Lynch

OMD:
Account Team: Amy Lea, Laurence Ruthven, Eleonora Sceusi
Media Planners: Jamie Callaghan, Becky France
Media Buyers: Alex Neary, Alex D’Albertanson

The Marketing Store:
Digital Creative Director: Darren Groucutt
Creative Technology Director: Hils Jakison
Senior Creative: Mark Kelly
Senior Creative: Vanessa Tucker
Digital Designer: Jade Wilson
Account Team: Emily Duggan, Alice Napier, Madhushri Nadgir